{"product_id":"color-wow-xtra-large-bombshell-volumizer-195ml","title":"Color Wow Xtra Large Bombshell Volumizer 195ml","description":"\u003ch4 class=\"productSubtitle\"\u003eFirst-of-a-kind non-drying volumising technology; no alcohol or salts; instantly thickens; lasts for days\u003c\/h4\u003e\n\u003ch4\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur hair volumizer is free of alcohol, salt, drying resins typically used to create volume\u003c\/li\u003e\n\u003cli\u003eMassive volume plus super healthy hair quality\u003c\/li\u003e\n\u003cli\u003eLong-lasting with heat protection\u003c\/li\u003e\n\u003cli\u003eInnovative light, frothy formula for weightless volume\u003c\/li\u003e\n\u003cli\u003eHeat protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e1. Divide damp hair into sections.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. Apply 2-3 pumps worth of product to each section smoothing through from top to ends.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. Comb through to distribute evenly.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4. Style. Hair can be blow-dried or air-dried.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for Hair Types\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFine, thin, limp hair. Ideal for colour-treated, dry, dehydrated, damaged or fragile hair.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNOTES FROM THE COLOR WOW LAB\u003c\/strong\u003e\u003cbr\u003eTypical volumising products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend(fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy “naked” volume, body, guts and grip without compromising hair health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eAQUA\/WATER, PROPANEDIOL, VP\/DMAPA ACRYLATES COPOLYMER, PHENOXYETHANOL, CAPRYLYL GLYCOL, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, DISODIUM EDTA, BENZALKONIUM CHLORIDE, BAMBUSA ARUNDINACEA LEAF EXTRACT, POLYQUATERNIUM-22. #503-0\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":53528009834833,"sku":"COLO-WOW-BOMB-SHEL","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1736\/5191\/files\/ColorWowXtraLargeBombshellVolumizer195ml_2.png?v=1776178646","url":"https:\/\/eskebeauty.com\/products\/color-wow-xtra-large-bombshell-volumizer-195ml","provider":"eske-beauty-ie","version":"1.0","type":"link"}