John Frieda Go Blonder Lightening Shampoo 250ml

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John Frieda Go Blonder Lightening Shampoo 250ml


Naturally lighten. Cleanse your way to sun-kissed blonde tones.

Transform your blonde from dull to sun-kissed!
Our Lightening Shampoo gradually lightens blonde hair for a year-round sun-kissed look.

- Gradually lightens for sun-kissed blonde
- Formulated with citrus & chamomile 
- Ammonia & peroxide free formula

 Get a lighter blonde that feels as good as it looks. Our Go Blonder Shampoo renews blonde hair's healthy appearance and touch, without drying it out. 

The formula, containing a natural Lightening Complex, gently reduces the color pigments in the hair, so you can enjoy sun-kissed colour all year round.
Gentle enough for daily use. Ammonia and peroxide-free. For all shades of natural, color-treated or highlighted blonde hair.
Vegan friendly with no ingredients of animal origin and no animal testing.

How to use:

Begin by applying Sheer Blonde Go Blonder Lightening Shampoo to wet hair. Gently massage and work into a rich lather, then rinse. Follow with Go Blonder Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly. Towel dry. Style as usual.
Designed to achieve optimal lightening when used with Go Blonder Controlled Lightening Spray.